Kristina Walton Zapata is a creative director, on-set art director and graphic designer based in Dallas. She creates brand identities through creative strategy, design, typography and photo art direction for established and emerging brands in the beauty, sustainability, and homegoods spaces. Her passion is product storytelling that pushes past the ordinary.
Creative Leadership, Omni-Channel Strategy, Photo Art Direction, On-Set Direction, Graphic Design, Social Media, Packaging
Omni-Channel Strategy, Branding, Photo Art Direction, Brand Activation, Paid & Organic Social Media, Packaging
Naming, Branding, Creative Direction, Web Design, Brand Voice, Video, Animation
Creative Direction, Creative Strategy, Omni-Channel Strategy, Brand Activation, Paid & Organic Social Media
Brand Strategy, Visual Identity, Art Direction, Web Design, Content Creation, Brand VoiceCreative Direction, Omni-Channel Strategy, Brand Activation, Paid & Organic Social Media
Display Design, Prototyping, Retail Execution, Display Design, In-Store Merchandising
Photo Art Direction, Producer
Photo Art Direction, Prop Styling, Producer
Brand Strategy, Visual Identity, Art Direction, Retail, Paid & Organic Social Media
Photo Art Direction, Prop Styling