Creative direction for Ecotech’s brand refresh – “follow the trash” – and their first own-brand launch

To visually represent Ecotech's many innovations and first in-store product launch with Walmart, we use animated stickers and wave patterns that juxtapose their manufacturing process throughout their new identity system.

We art directed an extensive amount of new imagery to showcase Ecotech’s recycling capabilities. This involved both land photography and aerial drone videography.

Designed to tell Ecotech’s brand story and serve as an educational resource for clients and consumers, we worked closely with Oldspeake to design and develop a highly customized website. Featuring video, technical illustrations and animation through out, the new site uses flexible components that enable the Ecotech team to highlight new product launches with ecommerce functions for future use.

A collection of touchpoints complete Ecotech’s refresh of the brand applications. Using their established logo and signature blue hues, we paired them with an array of new colorways, animated stickers, shapes and “Wave” pattern extrapolated from the O in Ecotech. The brand evolution is playful and versatile, with emotive copywriting and messaging.

Photo art direction for the launch of Ecotech’s Veer luggage collection at Walmart, in stores and online. The goal of the campaign was to highlight the breadth of color options and luggage features. Launched January 2024.