Ulta Beauty

Using a variety of printing innovations, I created a bespoke in-store experience for Ulta’s “Joy to the Girl” holiday campaign. Upon entering the store, the guest is greeted with a custom vignette including hanging signage, display table wraps, cash wrap and salon overheads, etagere toppers and end cap designs made from a unique foiling substrate that was a first for the beauty company. Corrugated packaging pieces included gift card holders, accordion display bins and promo CPG pieces.